Beninese Sports Fair: Mahama Coulibaly- "Sponsorship Is Not Philanthropy"

credit: Flickr photo by CMP73

Cotonou hosted the first edition of the Beninese Sports Fair on April 3, 2025.

The objective of the fair, according to its initiator, Fawaz Adjibade, through his agency Global Sport Management, is to "bring together all stakeholders in Beninese sports to discuss the mechanisms that need to be put in place" A total of nine topics were discussed during the conference, including sponsorship and partnerships in the sports economy.

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