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The environmental news app Gen E has been around for five years, but it's getting a new identity as it transforms from a tech company to a lifestyle brand, Adweek reports.
"We're a tech company, but we're interested in tech that improves the lives of humans and the planet we share; we're not interested in tech for the sake of tech," says Outside creative director Rich Stangroom.
"Part of the overall strategy is demonstrating how our lifestyle choices are supported by the natural world, even in the city environments where many members of Gen E's audience live."
Gen E founder Kristen Kammerer says the new identity better aligns with the company's positioning as Modern Environmentalism. Read the Entire Article
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A customized collection of grant news from foundations and the federal government from around the Web.
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The environmental news app Gen E has been around for five years, but it's getting a new identity as it transforms from a tech company to a lifestyle brand, Adweek reports. "We're a tech company,...more
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Spotlight
New Age of Philanthropy: #GivingTuesday
A part of a series produced by The Huffington Post in celebration of #GivingTuesday, which will take place this year on December 3, Kathy Calvin and Henry Timms vouch that we are living in a new era of philanthropy.
