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The environmental news app Gen E has been around for five years, but it's getting a new identity as it transforms from a tech company to a lifestyle brand, Adweek reports.
"We're a tech company, but we're interested in tech that improves the lives of humans and the planet we share; we're not interested in tech for the sake of tech," says Outside creative director Rich Stangroom.
"Part of the overall strategy is demonstrating how our lifestyle choices are supported by the natural world, even in the city environments where many members of Gen E's audience live."
Gen E founder Kristen Kammerer says the new identity better aligns with the company's positioning as Modern Environmentalism. Read the Entire Article
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
Illinois' OSF HealthCare, a not-for-profit faith-based hospital chain, has announced that its president and CEO will step down from his post at the end of the year, the Chicago Tribune...more
The CEO of Wells Fargo has been named one of the 100 most influential people in the world. In a press release, CEO John Stumpf says he's "thrilled" to have been chosen as one of the recipients of...more
Dilnaz Waraich's fellowship with the National Center for Family Philanthropy ended earlier this month, but she's not done yet. That's because she's still working on a project called Inspired...more
When West Liberty University President Chuck Jeswilkowski graduated from the school in 1969, he didn't think much about what he'd do after he left. "I didn't think about what I was going to do,"...more
The environmental news app Gen E has been around for five years, but it's getting a new identity as it transforms from a tech company to a lifestyle brand, Adweek reports. "We're a tech company,...more
The world's richest people are giving away a lot more than they used to, according to a new study that finds the world's richest people are giving away more than twice as much as they used...more
Filed under the "must-see" category: a New York City art school's annual "Home for the Holidays" benefit concert. This year's show, which benefits the Daniel Price Memorial Fund for Aspiring...more
Bollywood actress Chahatt Khanna is known for her down-to-earth manner and charitable work, and now she's going a step further and donating a portion of her earnings to charity. "While she...more
A Florida man is being called "one of the kindest, most giving people you'll ever meet" after he posted a note on Facebook asking for donations to help a veteran with post-traumatic stress disorder,...more
Foundation: Gates Foundation
The Financial Times takes a look at some of the world's richest people, their philanthropic leanings, and what they've learned over the years. Here's a sampling: Roy Vagelos: The 57-year-old...more
Social Entrepreneurship
Spotlight
New Age of Philanthropy: #GivingTuesday
A part of a series produced by The Huffington Post in celebration of #GivingTuesday, which will take place this year on December 3, Kathy Calvin and Henry Timms vouch that we are living in a new era of philanthropy.
